Social media. It’s big, it’s fast, and it’s growing. What can you do to make sure you’re using the right social channels to connect with your customers and market your brand?

In this episode of Xero Gravity, hosts Elizabeth Ü and Gene Marks are joined by Mychelle Mollot, CMO at Klipfolio, and Raheela Nanji, Director at Ree Consulting Inc., to discuss all the nitty gritty details of social media in business.

From uncovering which platforms are right for you, financial investment and ROI, to finding your audience and creating a meaningful conversation, this episode has it all.

“I think a lot of companies put way too much emphasis on vanity metrics like followers, but engagements are better metrics than that. More importantly you should consider whether these investments are generating income and revenue for you.”
– Mychelle Mollot

We also explore the unconventional journeys of how Mychelle and Raheela have gotten to where they are today.

“It was a hard lesson to learn that when you’re faced with an opportunity that sounds amazing, that doesn’t inspire you and doesn’t make you want to get out of bed, then there’s something that’s not quite right for you.”
– Raheela Nanji

Tune in to find out how you can maximize social media and where you should begin.