The profitability of any job undertaken by a field services business can vary significantly from expectations at the time the estimate for that job was created. Removing this variability and delivering consistent profits should be the goal of every business owner.
Five customers from 100 leads is huge. But what about the other 95 that started out interested? The answers lay in digital marketing.
This week, Xero Gravity host Elizabeth Ü chats to Michael Mothner, Founder & CEO of online marketing firm WPromote. He’ll bust digital marketing myths and provide solutions that won’t burn a hole in your pocket. We’ll also explore questions like, “We created a website, what now?” and “I get business from world of mouth, why do I need digital too?”
There is one quality that every trades or services business needs to survive – trustworthiness. Without it, a company and all who sail in her are destined for a watery grave.
Understanding your target audience is vital for developing a marketing strategy that works. Without a particular ideal customer in mind, your efforts amount to little more than wishful thinking. There are very few niches where a business will be unopposed, and if you aren’t making efforts to refine your marketing focus to build better leads, you can be sure that your competition is. Having a great product is only part of the equation. Getting it in front of the right faces is as, if not more, important.
Over the last few years we’ve been able to get a pretty good handle on your biggest pain points as a business.
One of the easiest ways to drive sales for your business is to have repeat and referral customers. But if you want a customer to keep coming back, or to refer you to their friends, you have to keep them engaged. This doesn’t mean hammering them with emails or making sure they’re following all your social media accounts. It means interacting with them in a meaningful way, a way that makes an impact.
Corporate social responsibility (CSR) is becoming an increasingly popular concept in the retail world. More and more merchants are realizing that giving back doesn’t just make the world a better place, it’s also good for business.
Changes to employment law will ban so-called zero-hour contracts. Here’s what you’ll need to know for your business.
New laws are increasing parental leave entitlements. Find out what impact it will have on your business.
The adult minimum wage is going up from $14.75 an hour to $15.25, with the starting-out and training rates rising too. Here’s what you’ll need to know for your business.