Xero Gravity: Why digital marketing makes small biz better

Five customers from 100 leads is huge. But what about the other 95 that started out interested? The answers lay in digital marketing.

This week, Xero Gravity host Elizabeth Ü chats to Michael Mothner, Founder & CEO of online marketing firm WPromote. He’ll bust digital marketing myths and provide solutions that won’t burn a hole in your pocket. We’ll also explore questions like, “We created a website, what now?” and “I get business from world of mouth, why do I need digital too?”

How to change your pricing without destroying your client relationship

It’s that time of the year again – the time when you’re looking over your books and seeing what worked and didn’t work. You’re thinking about goals for the year ahead and wondering how you can improve profit in your company. And one simple solution is staring you in the face: you can raise prices.

Why you shouldn’t give up on the ‘slackers’ in your company: 5 ways to re-engage your staff

We’ve all worked with them at some point – the employees or coworkers who are chronically late for work but who are the first ones to head home at the end of the day.

When they’re on the job, they do the minimum that they can get by with without getting fired. Many label them as ‘lazy’ or ‘slackers’ and quickly write them off as a potential layoff candidate.

Xero Gravity: How to hire your very first employee

When Fortune tabs you as the #5 Best Workplace in Retail for 2015, you’re on to something good.

This week Xero Gravity host Elizabeth Ü chats with Anthony Bucci, Founder & CEO of online motorcycle retailer RevZilla. Anthony’s passion for hiring the right person is undeniable. He shares his learnings from those first handful of hires made at RevZilla and offers invaluable insight into how to grow your best team.

Overestimating your ETA to boost customer satisfaction

In the early days of my field service career, I took over a territory from a tech who was… let’s just say, less than the ideal service rep.

My very first service call in his territory told me what I was in for. I called the customer to give an ETA and her response was, “Two hours? Yeah, right. I’ll see you tomorrow, if I’m lucky.”

I was shocked, so I had to ask, “Excuse me, but why do you say that?”