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How to Define and Reach Your Target Audience

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Understanding your target audience is vital for developing a marketing strategy that works. Without a particular ideal customer in mind, your efforts amount to little more than wishful thinking. There are very few niches where a business will be unopposed, and if you aren’t making efforts to refine your marketing focus to build better leads, you can be sure that your competition is. Having a great product is only part of the equation. Getting it in front of the right faces is as, if not more, important.

Xero + Office 365 gives you a complete view of your contacts

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How do you keep on top of your customer and supplier relationships? Look no further than your email.

For small businesses, email is a critical communications tool. With the advent of mobile technologies, small businesses in all industries can stay in touch with their business while working on the go. They use email to stay in touch with what’s happening with their customers and suppliers whenever it’s convenient.

Xero Gravity: Why digital marketing makes small biz better

/U, /U/Marketing, /U/Technology, /U/U - AUS, /U/U - AUS/16-04, /U/U - NZ, /U/U - NZ/16-04, /U/U - UK, /U/U - UK/16-04, /U/U - USA, /U/U - USA/16-04 April 25, 2016

Five customers from 100 leads is huge. But what about the other 95 that started out interested? The answers lay in digital marketing.

This week, Xero Gravity host Elizabeth Ü chats to Michael Mothner, Founder & CEO of online marketing firm WPromote. He’ll bust digital marketing myths and provide solutions that won’t burn a hole in your pocket. We’ll also explore questions like, “We created a website, what now?” and “I get business from world of mouth, why do I need digital too?”

How to change your pricing without destroying your client relationship

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It’s that time of the year again – the time when you’re looking over your books and seeing what worked and didn’t work. You’re thinking about goals for the year ahead and wondering how you can improve profit in your company. And one simple solution is staring you in the face: you can raise prices.

Why you shouldn’t give up on the ‘slackers’ in your company: 5 ways to re-engage your staff

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We’ve all worked with them at some point – the employees or coworkers who are chronically late for work but who are the first ones to head home at the end of the day.

When they’re on the job, they do the minimum that they can get by with without getting fired. Many label them as ‘lazy’ or ‘slackers’ and quickly write them off as a potential layoff candidate.

Xero Gravity: How to hire your very first employee

/U, /U/People, /U/U - AUS, /U/U - AUS/16-04, /U/U - NZ, /U/U - NZ/16-04, /U/U - UK, /U/U - UK/16-04, /U/U - USA, /U/U - USA/16-04 April 25, 2016

When Fortune tabs you as the #5 Best Workplace in Retail for 2015, you’re on to something good.

This week Xero Gravity host Elizabeth Ü chats with Anthony Bucci, Founder & CEO of online motorcycle retailer RevZilla. Anthony’s passion for hiring the right person is undeniable. He shares his learnings from those first handful of hires made at RevZilla and offers invaluable insight into how to grow your best team.

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