How businesses are leading the wearable tech revolution

As we’ve mentioned, wearable tech for our everyday lives hasn’t exactly taken off. There are multiple reasons for this, mostly around cost, wearability and it’s lack of desirable functionality. However, those factors aren’t the same in the business world. They have vastly different budgets and needs, and let’s face it, when have work uniforms ever been fashionable? The wearable tech revolution isn’t going to be pioneered by hipsters living in Silicon Valley, it’s going to be ushered in by industries that can most benefit from the current technology.

4 easy things you can do to drive customer engagement

One of the easiest ways to drive sales for your business is to have repeat and referral customers. But if you want a customer to keep coming back, or to refer you to their friends, you have to keep them engaged. This doesn’t mean hammering them with emails or making sure they’re following all your social media accounts. It means interacting with them in a meaningful way, a way that makes an impact.

What mobile business owners need to know about the cloud

Mark Constantino Jr is on a mission – to convince small business operators and managers that there is nothing scary about cloud-based computing. “The cloud is just the internet,” says the US-based information technology expert and co-CEO of tech-help solutions company MyCloudCure. “It’s just the way that everything is interconnected from country to country, from continent to continent.”

4 ways to ensure your business survives

A few months back, Xero released the Make or Break report, which identified key traits of successful business owners. Surveying 2,000 small business owners across the US and the UK, we gathered data on the perfect ingredients a small business owner needs in his/her pantry to survive the hardships that come along with owning a business. As we are kicking off a new quarter, here are some of the tips on how Xero can help formulating the right recipe –