Over the last few years we’ve been able to get a pretty good handle on your biggest pain points as a business.
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A few months back, Xero released the Make or Break report, which identified key traits of successful business owners. Surveying 2,000 small business owners across the US and the UK, we gathered data on the perfect ingredients a small business owner needs in his/her pantry to survive the hardships that come along with owning a business. As we are kicking off a new quarter, here are some of the tips on how Xero can help formulating the right recipe –
Understanding your target audience is vital for developing a marketing strategy that works. Without a particular ideal customer in mind, your efforts amount to little more than wishful thinking. There are very few niches where a business will be unopposed, and if you aren’t making efforts to refine your marketing focus to build better leads, you can be sure that your competition is. Having a great product is only part of the equation. Getting it in front of the right faces is as, if not more, important.
How do you keep on top of your customer and supplier relationships? Look no further than your email.
For small businesses, email is a critical communications tool. With the advent of mobile technologies, small businesses in all industries can stay in touch with their business while working on the go. They use email to stay in touch with what’s happening with their customers and suppliers whenever it’s convenient.
There is one quality that every trades or services business needs to survive – trustworthiness. Without it, a company and all who sail in her are destined for a watery grave.
Your cash box has been brightening since New Zealand’s vibrant new $5 and $10 notes began circulating last October. Those tills are about to get even more colourful as new $20, $50 and $100 notes hit the streets in May.
Five customers from 100 leads is huge. But what about the other 95 that started out interested? The answers lay in digital marketing.
This week, Xero Gravity host Elizabeth Ü chats to Michael Mothner, Founder & CEO of online marketing firm WPromote. He’ll bust digital marketing myths and provide solutions that won’t burn a hole in your pocket. We’ll also explore questions like, “We created a website, what now?” and “I get business from world of mouth, why do I need digital too?”
If you employ people you need to take the time to understand a number of employment law changes.
The profitability of any job undertaken by a field services business can vary significantly from expectations at the time the estimate for that job was created. Removing this variability and delivering consistent profits should be the goal of every business owner.
In December 2015, we started a GST pilot in which 1,400 businesses sent their GST returns from Xero direct to Inland Revenue. The very successful first phase of the pilot has just wrapped up. The small businesses who participated were enthusiastic: