A recent High Court case shows companies need to take extra care when claiming their products are New Zealand made, an intellectual property expert says.
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“The cheapest trainer in the world is too expensive if the client isn’t yet sold on your value” – Jon Goodman, Ignite the Fire.
Discrimination can happen in any area of the business, whether it be during the interviewing process or with current staff. This article aims to help employers and employees understand discrimination, how to identify it, and how to avoid it.
Word of mouth is one of the most powerful drivers of traffic and sales for retailers. According to McKinsey, it’s the primary factor behind 20 – 50% of all buying decisions and can influence purchases in ways that traditional advertising can’t.
Word of mouth is like the holy grail of marketing. And to help you tap into it, we’ve compiled some tips that you can put into action in your store.
Every successful company, large or small, has a strong brand. In fact, the most important and valuable asset of some of the largest companies in the world – Apple, Google and Coca-Cola – is their brand.
But you don’t need a massive marketing budget to build a successful brand. It can be done with just a few simple changes to the way you think about and operate your business.
Do you spend a lot of time entering invoices? At Xero, they’re committed to helping you shave hours off your invoicing workflow. Here’s a grab-bag of ways you can use Xero to speed up your invoicing. Some ways might not suit you, it’s a case of picking the ones that make sense for your business.
“This is our breakout area. As you can see, we’ve got a pool table, an ironic Space Invaders machine, several broken Apple Macs hanging on the exposed brick wall, craft beer on tap, though I think the keg’s empty… Oh, and that khaki tent in the corner is for meetings. Of course, there’s nobody in here at the moment as we’re all so busy working.”
You may walk the walk, but can you talk the talk? Public speaking, pitching, talking, listening. Communication is integral to every aspect of business ownership and is a skill that directly impacts success.
Dolphins can stay continuously alert for over two weeks at a time. They only sleep with half their brains turned off at a time. This helps prevent them being eaten by sharks. Entrepreneurs will no doubt find this fact hauntingly familiar.
It’s an issue a lot of our customers face: being priced out of work by newer, shinier and yes, cheaper competition. If your business is losing clients this way, it’s time to assess what’s going on.
As any business grows, one of the biggest challenges is keeping costs to a minimum while bringing in more revenue and staying profitable. In others words: achieving business efficiency. So how can you go about doing this?